There are several types of media that go into building a web site and not all of which may be done by one web designer. For example:
- The logo and graphics are usually created by an artist or graphic designer.
- If photos make up part of the graphics a photographer can do the job.
- The text that is written for you biography or about page as well as the business copy on other pages is crafted by content writers.
- If you have video, you are most likely going to use a production company to create it.
- To make you website rank in Google you will need help from a SEO specialist (Search Engine Optimization).
- Now with the popularity of Social Media, there is another expert that handles that.
So what does your web designer do then? There is plenty left for us to do with your website.
- The primary job is to get all of your media published to the Internet. Domains and hosting servers help to map the media file locations to addresses so that your website is accessible online.
- Then we determine the navigation of your media in the most logical manner. Menus allows users of the site the ability to find the information they are seeking and to guide them to take the actions requested by the business such as signing up for a newsletter.
- Next we add functionality such as fields and boxes to capture data, and scripts to track how many visits each page receives.
- Lastly, we blend all the media into one format to give the website a consistent feel. This includes font sizes, colour palettes, borders, sidebars, widgets, forms, headers, footers and overall design.
If you are mostly concerned with how your website looks vs how it feels and functions? You may want to consider hiring a graphic designer first and then a web designer second.
Did I miss anything? 😉